Search Engine Marketing

Search Engine Marketing has become the premier way to market most businesses and ideas. Billions of dollars have shifted away from traditional advertising – newspapers, magazines, tv, radio and yellow page ads – to Search Engine Marketing and this trend continues unabated.

The demographic shift is clear - the younger audiences are devoted to online use and the older generations are being assimilated into this fold or moving on. In just a few short years almost everyone will do their search for products and services, information, ideas and communities online, both local search and global search.

SEO Matador offers a consultative approach to search engine marketing. With so many search engine marketing options most companies need assistance with formulating an effective online marketing strategy. With our deep understanding of the search frontier we can act as your partner in the online marketing of your products, ideas and services.

Search Engine Optimization (SEO)

Every situation can vary in terms of goals, needs and strategy, but one thing is certain, every website needs to have Search Engine Optimization for the search engines. This is the fundamental first step enabling your website to be seen in the search engines. With the important investment in your website you don’t want to leave to chance that your audience will find you.

Our SEO methodology is simple. We adhere to the search engine optimization guidelines of all the search engines, which is important to maintain your website’s good standing in the search engine indexes. This gives you the best chance at long term success, by adopting the ethical practices and standards that are dictated by the search engines. By doing so, we can adapt to the changes in the search engine algorithms more swiftly and effectively to maintain your rankings, as well as to avoid triggering any penalties imposed by the search engines for poor practices.

Our orientation is to make it possible for the search engines to find your website and get your website ranked for your relevant keywords. This is a process that takes time and patience and involves many variables, some basic such as metatag work, others more complex such as dynamic url programming work.

The bottom line, is a website with the search engine optimization fundamentals that will give it the best chance of ranking in the search engines and being seen by your audience.

Call us today for a consultative analysis of your website, and a free report to see how search engine friendly your website is. (888) 333-2508

Pay Per Click (PPC) aka "sponsored listings" or "paid search"

Pay Per Click is an advertising approach that uses the various bidding platforms of Google Adwords, Yahoo Search Marketing and MSN adCenter. The business generated from this traffic is often times enough to keep a business going while the standard SEO is being conducted.

Pay Per Click advertising is a great way to target a pre-qualified group of web users and increase your website traffic immediately. You "pay per click" when a consumer clicks on your ad link. By setting a daily and monthly advertising budget this will enable a proper allocation of your funds over each monthly period. This is a very “adjustable” method that can be tweaked numerous other ways such as time of day, number of keywords and segmented ad campaigns, to improve conversions of the searcher to a buyer or lead.
 
Our PPC managers will handle everything from the daily keyword bid maintenance, custom ad writing, landing page development, keyword analysis, conversion tracking, click fraud detection and bi-monthly click-through & conversion reports.
 
Call us to find out how we can get you immediate buyers from PPC. (888) 333-2508.