Blogging and Blog Development

A blog is simply a place, other than your website, to share information about your company, new products or services or virtually anything that you want your customers to know, hear or see.

Providing a top notch user experience is paramount to securing new customers and keeping existing ones. With updated products, services and company information, people will look to you for a solution to their problem. A blog offers you an “easy to manage” solution for keeping your customers apprised of new advancements within your organization with- out the costly price tag and time consuming efforts of email marketing, printed newsletters, etc. Don’t misunderstand, email marketing and newsletters do have their place but blogs can offer customers access to your updates on a daily basis without the need to update your website.

Search Engines, Your Life Blood For New Customers

While keeping your customers happy is the most important objective, securing new clients is just as critical. The most obvious and cost effective way is through website marketing, and a blog is a perfect complement to that program.

Ultimately, the search engines are looking for websites with unique or updated content that will help them serve their users. Google has decided that the best way to improve their users experience is to provide search results that incorporate more forms of media than just a website. Search engines now return your search query results from blogs, podcasts, video feeds, newsgroups, online articles and much more. A blog is a great way to make this jump into what has become known as “Social Media Marketing”.

Standard Blog: A standard blog will give you a basic blog which can be customized with your own branding. All news feeds are setup so people can easily sign up to your blog and receive your news information instantly. Your blog is submitted and promoted within various content promotion sites.  

Custom Blog: Set up on an independently hosted server, this allows customization and a unique web address. This type of weblog can rank in the search engines on its own merits, can be customized for branding purposes, monetized through selling features, enabled for web analytics and much more. All news feeds are setup so people can easily sign up to your blog and receive your news information instantly. Your blog is submitted and promoted within various content promotion sites.  

Call for more information and our pricing (888) 333-2508

Podcasting and Podcast Development

Podcasting is a relatively new technology developed over the years by various programmers but recently made popular by Apple, Inc. to give people a way to listen to or see just about anything via the iPod or computer.

Simply put, we can create an audio or video file to show off products, services, points of interest or just about anything. Once on your site, the podcast can be downloaded, promoted, subscribed to, etc. They can also be uploaded and submitted to many web sites and social media environments such as Youtube.com, Facebook.com and podcast directories which will serve to saturate your message across the internet.

At the same time, it gives the search engines an alternative form of media to show in the search results. Podcasts are now showing up in the Google search results as part of their new Universal Search, which is to incorporate all forms of online media including podcasts, blogs, video feeds, articles, pictures, etc.

Audio Podcast: We will take any written document and convert it into an audio podcast using either male or female voices whatever your choice. We can even do question and answer sessions between two distinct persons - all you do is send us the script and we take care of the rest. This can be customized with your logos and branding.

Video Podcast: Video podcasting is a special form of podcasting offering both video and audio capabilities. Video podcasting is most often viewed through iTunes, YouTube or on a video capable iPod. It works much the same as audio podcasts with the exception of the video feed. If you have video in a digital format, we can assemble, publish and promote it for you. This can be customized with your logos and branding.

We are continually adding to our list of podcast directories that we can promote your podcast “session” in. Each session, regardless of size, will be submitted to numerous directories all commonly crawled by the search engines.

Call for more information and our pricing (888) 333-2508

Articles and Press Releases

So you have a blog but you do not have any content to promote in your company blog. You may have heard the saying “content is king”. Well, the phrase is still true – content is what drives people to seek you out.

Our writers are excellent. Like investigative reporters they will ask you questions about your business, business model, plans and your industry so as to understand, thoroughly what it is you do. Then they will go about the writing of the articles armed with an intimate understanding of your business and industry. Rarely do we have to revise the content due to this comprehensive approach.

The same approach is used for our press release writing. If you prefer you can write your own articles, content and press releases and send to us for review of optimization and formatting for release.

Remember, that Google, who sets the standard in the search world, allows articles, blogs, podcasts, pictures and more to show up in the natural search results. In order to compete other search engines are following suit. Therefore the need to create content and place this content in settings (blogs, podcasts) to be seen is more important than ever. Once this content is written we will promote it in your company blog and many other venues so that a saturation of “your online voice” is created across the internet.

Pricing

Every situation is unique. Pricing is dependent upon many factors particularly the internet marketing elements that are appropriate for your situation and goals. Other considerations such as, whether your site has had previous SEO work, do you need or currently have a company blog, the competitiveness of your keywords, your website architecture/coding, your industry and numerous other variables.

In order to effectively assess your price, it is best to talk to one of our representatives. In a professional manner, he or she will conduct a thorough consultative analysis with you over the phone. You will find this adds value to your decision making process in determining the best search engine marketing firm for you. Quite often we will render free advice that you can implement immediately. You see, our first determination is to discover more about you as a potential client and your unique circumstances in order to begin a dialogue that will help us discover the potential for us to work together. Once we feel there is a definite “potential fit” for a strong and long term relationship, we will proceed with a proposal that is customized for you.

More

The reality is, this industry is in constant evolution, and the change is fast and furious. Whether this change comes from a search engine algorithm update, a new technology or your competition making a run for the top rankings, the challenge to stay ahead of the curve is constant.

The ‘more’ is what we like to call “going beyond the call of duty”. We are in constant search through our contacts, blogs, websites and the Search Engine Strategy conferences held across the country, to hone our skills and stay up on the latest in search and online marketing.

We turn this into opportunity. By having the information first, we are ahead of the major SEO crowd and those not-so-dedicated professionals, which gives us the edge that we look to exploit to the benefit of our clientele.