Social Media Marketing

What is this new phenomenon Social Media Marketing (SMM)? The internet as a whole, is now a social environment – long gone are the days where it was simply a place to informationally post your ideas or products on a static website. Now more than ever, the internet is a place where people exchange seemingly everything in an unlimited and interactive manner. This interactivity is what creates the opportunity for social media marketing.

What we are talking about is the capacity of technological platforms hosted on computer servers, to connect people and allow an interactive experience in real time, that can create a lightning speed exchange of ideas, sharing of information or simply mimic physical connectedness. The facilitation of this “revolution” comes through supplemental mini technologies or applications such as podcasts and blogs.

In short, the social media environment is here to stay and the future evolution is anyone’s guess. What you can be sure of is change – we are a company dedicated to our industry who intends to stay on the cutting edge by embracing new technologies and trends that continue to define the new frontier of online marketing.

Link Building

Link building has continued to evolve and with the ebbing relevance of traditional methods like reciprocal links (the exchange of links between 2 websites), purchased links or inbound one way links we have continued to adapt accordingly. Google's algorithm will continue to give credit to these links, however it has become increasingly important that links come from social media environments in order to have value in the algorithm.

With the Google push of the internet to the social media environments – venues such as blogs, social website settings or platforms like Youtube, Facebook and Myspace have taken on greater import. So, we have to give Google, the leader in the search world what they want, which is links in a social media environment in order to sustain an effective link building campaign. We will use a combination of methods to increase links on the internet for you including directory submissions, social bookmarking, local listings, blog directory submissions and much more.

One of the key components to a linking campaign is to run an active blogging campaign, where we actively seek out blogs in which we can create dialogue with other bloggers. We have a “stable” of hundreds of blogs to target and are adding to this list daily. These links, in particular from the relevant blog content back to your site, will create link popularity which helps in achieving higher rankings for your selected keywords.

Another important benefit that occurs with blog links is that you get traffic right to your site when people read these blog posts. Traditional reciprocal links or paid links have been used primarily to boost your keyword rankings and are buried in a links page that does not typically get a lot of viewership.

So when people view your blog posts they will usually visit your site to see what you have by clicking on the link within this text because it is very enticing in this setting. There is also a good chance that someone who goes to your website will also come back and post a comment, including your website address.

We also term this type of marketing Social Networking, Viral Marketing and Buzz Marketing. Social Media link building is increasingly important, not only to push your website up in the rankings but also in creating your “online voice”.

Give us a call to find out more about our link building methodology. (888) 333-2508.